Castlewood Group Announces Major Tie-up with Hit Reality TV Show The Apartment

15 Sep 2014 by | | with No Comments

15Sep 2014

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Singapore, Monday 15th September 2014: Singapore-based developer Castlewood Group announced today that it has struck a deal with Asia’s smash-hit TV show, The Apartment, to become the exclusive property partner of their latest installment: The Apartment Celebrity Edition. The show will debut on StarWorld across more than 20 territories later in the year.

The new branded partnership sees 12 celebrity contestants battle it to win US$100,000 for their chosen charity. As part of the deal, Castlewood Group has provided each of the 4 celebrity teams with a luxurious villa from their latest development, as the contestants work around the clock to transform the award-winning villas within their allocated budget and timeframe.

Consisting of 10 action packed episodes, The Apartment: Celebrity Edition follows the contestants as they tap into their creativity to design from scratch each room of the villas in a quest to impress the judges. This series sees the introduction of a brand new format that incorporates a number of twists that are sure to have viewers on the edge of their seats.

The show, produced by Imagine Group, sees the return of head judge, world-renownedinterior designer Laurence-Llewelyn Bowen, award-winning horticulturalist and landscape designer Jamie Durie, and ex-model and interior designer Andrea Richard Savage. Andrea Savage has been a guest judge in the previous season of the Apartment.

Chris Comer, CEO, Castlewood Group commented: “We are thrilled to be partnering with The Apartment team, Asia’s number 1 reality design show. Having a veritable who’s who of Asian and global celebs unleash their creativity to transform our villas into their own unique visions is going to be great to watch especially in the backdrop of Phuket. The region has gone through an almighty-transformation as it has developed into a global tourist hub, so we are not only delighted to showcase our flagship project, but the true beauty of Phuket. The new celebrity format and the charity donation was something I personally requested as our hotel brand is renowned for its celebrity following, whilst giving back to charity and local communities is something that is very close to my heart.”

Riaz Mehta, President and Founder, Imagine Group, said: “The Apartment has experienced huge growth in Asia Pacific over the years, where the viewership numbers have increased dramatically year-on-year. We are very excited to be collaborating with Castlewood Group and Dulux for this new season and with this cast of celebrity contestants, it will be thrilling viewing that will leave our audiences gasping for more!!”

Mr. Jeremy Rowe, Managing Director, Decorative Paints, South East and South Asia at AkzoNobel, the manufacturer of Dulux, said: “We have a long-standing partnership with The Apartment from the very first season, and this is the fourth consecutive year that we provide the contestants with access to the latest interior design tools and resources. Colour is a powerful tool that can be used to inspire emotions, set the mood and enhance living spaces. As the world’s leading colour authority, we are excited to be a part of The Apartment once again and would like to welcome Castlewood Group to this year’s show. We look forward to helping our celebrity contestants express their personal style and turn their ideas to reality.”
For additional information please contact:
Piao Lee
Assistant Marketing & Communications Manager – Imagine Group
peilin@imaginegroup.tv
+65 6220 6731
Mandy Westhorpe
Public Relations Manager – Castlewood Group
m.westhorpe@castlewoodgroup.com
+65 6303 0888
Timothy Weller
Manager – Edelman
Timothy.weller@edelman.com
+65 6733 1110

ABOUT CASTLEWOOD GROUP
Castlewood Group is a Singapore based commercial real estate developer that provides investors with affordable and clearly defined investment solutions via luxury hotel developments. Established in 2006, Castlewood Group has its global headquarters in Singapore and operations in the United Kingdom, Dubai, Phuket, Bangkok, Mauritius and Beijing. Castlewood Group’s mission is to develop high quality real-estate investment products in key proven growth destinations within the 5 star luxury hotel market, which enhance the financial position of its investors. In 2012, a partnership was formed between Castlewood Group and the world famous Nikki Beach brand for the creation of Nikki Beach Hotel & Spa Phuket which is slated to open in 2015 and has already attracted industry recognition having won awards at the 2012-2013, 2013-2014 and 2014-2015 Asia Pacific Hotel Awards for New Hotel Construction and Design, Thailand.

ABOUT IMAGINE GROUP
Imagine Group (“Imagine”) is a leading international TV Production company headquartered in Singapore. Amongst its hit TV productions are The Contender Asia, The Biggest Loser Asia, The Challenger, The Apartment and most recently, Fit for Fashion. Imagine’s shows have achieved success not just in Asia but also the USA, Australia, UK and Europe with distribution to over 40 countries worldwide and have received multiple accolades from industry and media, including an international Emmy Award nomination in 2012. Currently the ONLY production company in Asia that produces large scale ORIGINAL reality TV shows to an American production standard that are sold and formatted worldwide, Imagine has shows in production and development across a variety of
genres including Music, Sport, Fashion, Lifestyle and Design content.
For more information, please visit www.imaginegroup.tv.

ABOUT DULUX
Dulux is manufactured by AkzoNobel and is the world’s leading quality paint brand. AkzoNobel is the leading global paints and coatings company and a major producer of specialty chemicals. We provide industries and consumers worldwide with innovative products and solutions; and are passionate about developing sustainable and environmentally-conscious answers for our customers. Besides Dulux, our portfolio of well-known brands includes Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 50,000 people around the world are committed to delivering leading products and technologies to meet the growing demands of our fast-changing world. For more information, log on to:
www.dulux.com.sg