Laurence is, without doubt the most famous television face in Interior Design. Without his unique air and flamboyance the television makeover simply wouldn’t exist. It was his style that launched the BBC’s Changing Rooms phenomenon in 1995. Since then Laurence Llewelyn-Bowen has become the ‘go-to’ presenter for home style TV concepts in the UK and now Asia. His ability to inspire and energise viewers is legendary and has helped make him not only one of TV’s favourite faces but an Interior Design business mogul with a hugely exciting and lucrative international business portfolio.
Erudite, incredibly well read and a classically trained Fine Artist, it’s Laurence’s razor sharp wit and infectious humour that has kept him very much top of the presenting game for 20 years. The high regard in which he’s held has meant he is the UK channels’ favourite presenter for coverage of iconic National events such as HM The Queen’s Jubilee, Her Majesty’s birthday celebrations, The Chelsea Flower Show, Royal Ascot and the Royal Academy Summer Exhibition.
Although era-defining shows like Changing Rooms, Homefront, Fantasy Rooms, and Housegift have all created a considerable international profile for him, it’s Laurence’s role as Head Judge and Style Arbiter on The Apartment that has really set the world alight. With all the off-the-cuff authority of Simon Cowell and the committed passion of Gordon Ramsey, Laurence continues to thrill Asia (and latterly South America, India, The Middle East and Japan) with his surgically-sharp judgements on the taste, style and efforts of The Apartment’s breathless contestants. It’s classic television! Being judged by the exquisitely suited and booted LLB has been likened to being ‘slapped around the chops by an iron hand in a beautifully embroidered and mink lined velvet glove’.
But Laurence is not just a TV Presenter. He has been at the helm of an extremely successful design practice since 1992, responsible for a dazzling list of spectacular design schemes for both high-end domestic projects and some of the world’s most iconic brands. In his own right he is also one of the most successful UK designer brands in the home sector, with hugely successful partnerships that see his LLB branded products in retailers as diverse as Littlewoods, John Lewis, House of Fraser and Harrods.
The LLB wallpaper collection with UK with manufacturers Graham and Brown has been an international favourite for years, with commercial hotspots in South America, the Middle East, the Far East and the former USSR. 2014 saw the retail launch of The House of Laurence, the first ever international LLB home collection. Thanks to his uniquely indulgent, voluptuous styling, The House of Laurence has already proved a huge hit with retailers and now has partnerships in China, Malaysia and Singapore with up and coming launches in the Philippines and the Middle East.
LLB and The House of Laurence very much express a new energy in UK design and this new Glam Britannia attitude has led to Laurence working increasingly closely with the British Governments GREAT Campaign under the direct leadership of the Prime Ministers office at No.10 Downing Street. During 2014 the BBC2 followed Laurence and his exciting international design activity for a prime time observational documentary and when aired in summer 2015 ‘Cracking China with Laurence’ became one of the most talked about shows of the year.
Laurence lives in considerable style in a beautiful manor house built in the 1580s in the midst of the ravishing Cotswold countryside, together with his wife of 25 years Jackie, Llewelyn-Bowen Ltd.’s CEO and their two exquisite daughters. Laurence is a returning judge on Season 5 of The Apartment.